Do you manage a store or boutique? You probably have all of your display cases in order, perhaps a few decorative touches on the walls. You’re proud of your bright, inviting atmosphere and maybe even the soft background music that draws in customers like a siren song. But something is missing. Have you considered how area rugs can actually enhance your retail environment? It may sound unconventional, but the right area rug placement may even have a positive impact on your bottom line.
Yes, area rugs may not commonly be associated with retail shopping, but they provide a powerful sense of warmth, beauty, uniformity and class. These are the feelings that you want to evoke in the hearts of your customers as they glide up and down your aisles, or along the various racks. The little things really do make a big difference, and area rugs account for a very small investment when you consider how they can revolutionize the appearance of your shop.
It’s not just about visual charm, however. Area rugs are becomingly increasingly popular in trendy, modern boutiques and even cafes. By strategically placing a couple of rugs along your shop interior, you can turn a regular store into an epicenter of modern retail. Style and sophistication aren’t just for homes, and if your store is beginning to look and feel a bit archaic, this may be just the facelift you need for your dusty décor.
So the question remains: How do you effectively situate your area rugs within the store? Of course, there is no one right answer, but the rules aren’t too different from home area rug etiquette. For instance, entrances make great locations for rugs, as they provide an excellent first impression for customers. You can also use rugs to draw people’s attention to specific areas that you wish to highlight, such as promotional racks or displays. In that regard, rugs can make really effective marketing tools, as people naturally gravitate toward them.
The hardest part is choosing the right rugs in the first place. Since you’re appealing to a wide clientele, you’ll want to avoid bold and potentially contentious color schemes. In your home, you’re free to experiment as you wish, but when dealing with the general public, it’s best to play it safe. Simple patterns and bright neutral colors are extremely effective.
Looking for the perfect area rugs for your store? Check out the selection at Natural Area Rugs. We only deal in the most durable natural materials, guaranteed to withstand even the most persistent foot traffic. And with so many gorgeous designs and colors to choose from, you should have absolutely no trouble picking out the perfect rugs. In today’s hyper-competitive market, you want to give yourself every advantage possible, and a new area rug might be exactly what you need to do the trick.